Req Number: 17552BR
The Public Relations Specialist I will work as an integral member of Business Communication Planning Division (BCPD), within the Corporate Communication Department. BCPD works with the company’s business and service units and affiliates, to develop communications strategies and corporate messaging that can inform the creation of corporate content campaigns. BCPD gathers and analyzes digital online data – and other data on the company’s reputation and brand – to understand the impact of the company’s corporate communications activities and initiatives. The insight derived from the intelligence is leveraged to improve decision making and optimize communications. In this role the Specialist will serve as a communications subject matter expert, and practitioner with responsibility for development of communications and engagement strategies, aligned to corporate and business-line objectives, events and activities. The Specialist will also serve as resident expert in message development, stakeholder analysis, and channels selection. The Specialist will be responsible for identifying and developing effective, collaborative working relationships with key functional partners in Public Affairs, Law, Investor Relations, Executive Speechwriting, and various other key business and service units within the corporate structure. Position requires demonstrated ability to write concisely with clarity within established messaging guidelines, and possess proven skills to absorb and synthesize technical and business topics, with expertise to translate into Division communication products that can be leveraged into traditional/ digital media platforms, or serve as central reference point to support events or exhibit design and development.
Ability to work independently and initiate actions to advance the capabilities of the Corporate Communication function to support evolving and dynamic business environment.
Collaborate with internal, affiliated partners or external stakeholders to capture effective and content –rich messaging and narratives and integrate into communications strategies/plans.
Employ and interpret stakeholder data and insights to prompt or influence stakeholders to desired behaviors, enhanced levels of awareness, or produce other measurable and definitive outcomes.
Develop and present strategies to executive and functional leadership.
Independently problem-solve, overcome challenges, and take action to facilitate development and delivery of BCPD communications products, while supporting a wide variety of corporate and business-line actions.
Independently conduct required research to develop key insights and support the development of communications strategies, messaging and other products.
Work horizontally and vertically within organizational matrix and build productive and reciprocal long-term relationships.
Produce graphics (e.g., tables, charts, etc.) or other illustrative, supporting content for use in presentation format (PowerPoint).
Understanding of statistical inferences to support trend-based analysis.
Serve in back-up capacity for other team members, as necessary.
Duties & Responsibilities:
10 or more years of experience in Public Relations, communications, or a related field.
Preference given to energy or chemicals sector experience.
Bachelor’s degree in Journalism or Public Relations preferred.
Expert English writing skills.
Superlative analytical and deductive reasoning skills.
Strong business acumen and familiarity.
Ability to work both independently and in a team environment.
High degree of proficiency in Microsoft applications (I.e., MS Word, Excel, PowerPoint, etc.).