Digital Content Strategist

Job Description

Req Number: 17559BR

Position Description:
As a Digital Content Strategist you will be responsible for curating content, managing assets, researching, and writing editorial. You are also responsible for ensuring all content aligns with the overall strategy, ensuring creative consistency and optimum content performance. You should be a detail-oriented creative who knows how to multi-task and actively stay ahead of trends.

Minimum Requirements:
Essential: Bachelor's degree in digital communication, marketing, journalism or a related field.
Solid experience with social media platforms.
A minimum of 10 years of experience in communications as a writer, or in public relations or media relations, in a public relations agency, or news or in-house communications setting, ideally in the energy, oil and gas, or chemical sectors.
Experience in a planning and brand strategy.
Strong communication skills, the ability to work with senior management.
Familiarity with the design, application, and analysis of a wide range of qualitative and quantitative research techniques.
Comfortable providing strategic direction on specific communications initiatives, identifying the key message or proposition with the recommendations for various digital channels.
A track record of experience in idea generation and refinement.
Ability to judge creative ideas for their distinctiveness and effectiveness.
Can clearly and persuasively communicate strategic recommendations to management and internal teams.
A passion for new technology and knowledge of design thinking, deep knowledge of pop culture, and emerging trends, and a true love of gaming is mandatory.

Duties & Responsibilities:
Provide strategic leadership across all digital channels
Create new ways to think about the digital brand to solve business challenges.
Formalize insights and strategic frameworks for the brand and 360 digital campaigns.
Assist in developing consumer journeys and communications plans.
Uncover insights and identify marketing and advertising opportunities.
Management and analysis of quantitative and qualitative research.

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