Advertising English Copywriter

Job Description

Req Number: 18469BR

Position Description:
We are seeking an English Copywriter to join the Marketing Communication Division of the Corporate Communication Department.

You will be responsible for the conceptualization and development of creative concepts that meet the organization’s communication strategies. You will work closely with the members of the creative and marketing team to ideate, position, and develop high-quality promotional headlines and copy body. The primary role of the copywriter will be to research, conceptualize, and create original copy. This position requires a blend of creative content development and conceptual art direction.

Minimum Requirements:
As the successful candidate you will hold a degree in Public Relations, Communication, Marketing, Advertisement, Journalism, English Literature, or a related field from a recognized university.

You will have at least 8 years of experience in advertising agencies such as JWT, Ogilvy, McCann, Saatchi & Saatchi, BBDO, FP7, TBWA, Grey Global, Dentsu, Leo Burnett, Havas, Mullen, Y&R, Wunderman Thompson, etc.

You should be able to adapt to a multicultural environment.

You should have a solid portfolio of previous of work.

Duties & Responsibilities:
You will be required to perform the following:

Advertising and promotional copywriting and be able to develop fresh, snappy, engaging, and well-structured headlines, body copy, and calls to action.

Hand-on experience of conceptualization and developing creative ideas.

Develop campaign content across multiple mediums, including, but not limited to: video, TV, radio, websites, banner ads, social media, print collateral, direct mail, and exhibits.

Translate high-level concepts and creative briefs into finished copy and proofread copy to check spelling and grammar.

A flexible approach and willingness to amend, revise, or redevelop adverts or campaigns in response to feedback.

Oversee campaigns through the production stage to completion.

Liaise with production companies, photographers, typographers, and designers.

Write in a variety of formats and styles for multiple audiences.

Grasp complex concepts and make them easily understandable.

Analyze large volumes of information and extract key points and messages.

Responsible for art direction and overseeing all projects through from concept, design, production, completion, and delivery.

Liaise with proponents and interpreting their briefs.

Develop the overall look or style of a publication, an advertising campaign, and promotional collaterals.

Review and approve designs, artwork, photography, and graphics developed by other staff members.

Work closely with Marketing Coordinator to keep all projects on track.

Maintain quality checks on all pieces.

Manage challenging situations and difficult stakeholders.

Evaluate and manage production resources to enhance high productivity and allocations.

Understand marketing initiatives, strategic positioning, and target audience.

Stay on top of all trends and maintain best practices.

Strong organization and problem-solving skills with the ability to manage and execute multiple projects at once.

A broad understanding of marketing strategy and communications plan.

Ability to perform under pressure and deliver high-quality work to tight deadlines.

Proactively recommend creative communications approach/concepts for marketing proposals.

Ensure all work consistently meets established brand standards and guidelines.

About us: